Blogs
- Your freedom was never 'free' - why Trump's press ban is an attack on democracy.[ ]
- To Russia, with Love...[ ]
- The year we fell down the rabbit hole[ ]
- Communicate solutions instead of excuses during a crisis[ ]
- Thinking of studying CT or CVE?[ ]
- Believe it or not – Daesh’s Alrawi App is a game changer.[ ]
- Yes Daesh hijacked the #JustinBieber feed. No - this isn't a new tactic.[ ]
- The Emoji too Kinky for the App Store![ ]
- Why we don’t need a CVE “counter narrative”: this war is about actions, not words[ ]
- You can't fix your PR problems with a #Hashtag! My latest blog for Firebrand Talent.[ ]
- Volkswagen’s intent to deceive: crisis communications in a criminal context[ ]
- Social Media ROI: stop obsessing about engagement and focus on conversions![ ]
- How to protect your brand from social media impersonators[ ]
- Prisoners of the Information War[ ]
- Brands beware: you can’t put a price on the value of your credibility[ ]
- My blog for Firebrand Talent: Why the customer is NOT always right on social media[ ]
- My article for Security Solutions Magazine: 'The Crisis Economy'[ ]
- Why Every Girl Needs a Dragon: The Art of Social Media Storytelling[ ]
- As featured on the Firebrand Talent blog: How to prevent a social media crisis in business[ ]
- Diplomacy isn't #Diplomacy[ ]
- INCOMING! 77TH BRIGADE’S SOCIAL MEDIA WARRIORS[ ]
- Socialveillance: Are you tuning in?[ ]
- Universities: Get Learned[ ]
- @InfoOpsHQ live tweeting of #SydneySiege[ ]
- Single, Armed & Online: Tinder joins the Online Info Ops Arsenal[ ]
- Going Commando on Social Media[ ]
- NATO Social Media course: Lesson 8[ ]
- The Long Con: The Evolution of Social Engineering[ ]
- Social Propaganda in Modern Marketing[ ]
- Courting Social Controversy: #HasJustineLandedYet?[ ]
- Social Propaganda in Modern Warfare: #IOinAction[ ]
- Keeping up with the KRuddashians: A Lesson in Social Over-Exposure[ ]
- Communication paralysis as the US Government goes into Shutdown[ ]
- Socially active? Are you protecting yourself against STD's? (Socially Transmitted Disasters)[ ]
- Australia's Political Game of Thrones: waging a Social War for the 7 Kingdoms[ ]
- Everyone’s talking about Cyber Warfare while Social Warfare is flying under the radar[ ]
- Social Media as an Internal Catalyst for Change by cultivating Brand Ambassadorship[ ]
- Socially Savvy Internal Communications: If you can’t convince your own workforce, who can you convince?[ ]
- The Plan is to have a Plan; before you need a Plan[ ]
- Political Censorship in the Twittersphere: It’s all about Social Identity Ownership[ ]
- The #SocialFirefighter™: the evolution of Crisis Communications[ ]
- Hating Tony Abbott: #AusPol Facebook Style[ ]
- When Facebook becomes Un-Friendly: Julia Gillard targeted in #AusPol Hate Pages[ ]
- The emergence of Social Propaganda in Australian Politics[ ]
- Social Media and the 2013 Australian Federal Election: And the Social Winner is ...[ ]
- Social Propaganda in Modern Warfare[ ]
- Crisis in the Middle East: a 'Social' aspect of Conflict[ ]
- Anyone can hold the helm when the sea is calm: Social Media during Civil Emergency[ ]
- Using Social Media for Crisis and Issues Management[ ]
- Social Media Customer Service Sins: Why I’m breaking up with Vodafone … Again[ ]
- Osama Bin Laden as the new ‘Saladin’: Two great parallels in Arab history[ ]
- Abandonment, Abduction … Murder? Media Success and Sorrow : Madeline McCann & Qian Xun ‘Pumpkin’ Xue[ ]
Book
- Featured on the Clark Morgan Insights Series: I talk on 'Controlling your online narrative'[ ]
- Holy Crap! I wrote a book![ ]
- 10 Things I learned on my Blog to Book bender[ ]
Crisis Communications
- Dear Facebook: please tell us more about your Crisis Response Centre.[ ]
- Demystifying the PR Spin Cycle[ ]
- Faking it for the News[ ]
- I'm delivering an IABC online workshop on 'Using Social Media as a Crisis Brand Newsroom'[ ]
- The year we fell down the rabbit hole[ ]
- Communicate solutions instead of excuses during a crisis[ ]
- Put down the social pitchforks people...[ ]
- 7 ways to control your narrative during crisis[ ]
- Emirates airlines communicates confidence during EK521 crisis[ ]
- Don’t expect people to listen if all you do is talk[ ]
- Why UltraTune's advertising campaign has hit the skids[ ]
- Why a Rogue Employee is one of your Biggest Risks[ ]
- The Emoji too Kinky for the App Store![ ]
- You can't fix your PR problems with a #Hashtag! My latest blog for Firebrand Talent.[ ]
- Woolworths (again) - this time they're calling their customers "Freaks"[ ]
- Why businesses should be wary of paid endorsements backfiring on Instagram[ ]
- Volkswagen’s intent to deceive: crisis communications in a criminal context[ ]
- Social Media ROI: stop obsessing about engagement and focus on conversions![ ]
- How to protect your brand from social media impersonators[ ]
- Brands beware: you can’t put a price on the value of your credibility[ ]
- My blog for Firebrand Talent: Why the customer is NOT always right on social media[ ]
- My article for Security Solutions Magazine: 'The Crisis Economy'[ ]
- As featured on the Firebrand Talent blog: How to prevent a social media crisis in business[ ]
- Universities: Get Learned[ ]
- Defence Minister gets a paddlin’ after stating the ASC couldn’t “build a canoe”[ ]
- As featured on SlideShare! The Plan is to have a Plan; before you need a Plan[ ]
- Too soon to talk Ebola Crisis Communications? No – Too Late![ ]
- Talking Socially Transmitted Disasters at Social Media Club Melbourne[ ]
- Errors of Fact: Why Thunderbirds are NOT go for the Daily Telegraph[ ]
- Breaking Bad: The Art of Selling Your Own Scandal[ ]
- Courting Social Controversy: #HasJustineLandedYet?[ ]
- Keeping up with the KRuddashians: A Lesson in Social Over-Exposure[ ]
- Communication paralysis as the US Government goes into Shutdown[ ]
- Socially active? Are you protecting yourself against STD's? (Socially Transmitted Disasters)[ ]
- Social Identity Theft - how much will it cost YOU?[ ]
- The #SocialFirefighter™: the evolution of Crisis Communications[ ]
- How Social Media can impact the outcome of Law Enforcement investigations and prosecutions[ ]
- Anyone can hold the helm when the sea is calm: Social Media during Civil Emergency[ ]
In The Media
- We Don’t Have A Fake News Problem, We Have A Reality Problem[ ]
- Why Businesses Hold the Key to Stemming the Tide of Radicalization[ ]
- Named 1of 10 Best Female Business Bloggers![ ]
- The Australian Crime Terror Nexus[ ]
- Ad Sparks Row: Company delighted with "free PR"[ ]
- Tracking terrorists on social media - Info Ops HQ[ ]
- Hard conversations don't require social media pitchforks[ ]
- The Content Wars: my article for 'NATO Review'[ ]
- Nicole @NATO's #SMIOforum[ ]
- Social Media is neither the problem nor the solution. As quoted in the SMH[ ]
- “Super Saturday” site glitch: Lessons in e-commerce communications[ ]
- I spoke with SmartCompany about customers getting cheeky on social media[ ]
- I spoke with SmartCompany about social media marketing scams[ ]
- Talking Social Media and PR Crises on the Echo Junction Podcast with Adam Fraser[ ]
- Australian Ben Grant presents to NATO as part of a joint NATO, RMIT, University of Toronto & Info Ops HQ social media project[ ]
- Aussie start-up stars shine[ ]
- How businesses should respond to a crisis - Medibank server glitch will delay tax returns for 3.8 million Australians[ ]
- Information Wars: Fighting Words with Action[ ]
- Explaining NATO: Mission Impossible?[ ]
- If your customers are talking, you should be listening![ ]
- Why you shouldn't attend every social media argument you're invited to.[ ]
- Thrilled to be included in SmartCompany's Australia's 20 Best Business Blogs List![ ]
- Telstra's Facebook Faux Pas[ ]
- Aldi's lesson in Twitter # hijacking and hijinks[ ]
- "National D**khead Day" sign sparks social media backlash[ ]
- #FU2016 Let's be Frank: this was a masterstroke from the video streaming giant[ ]
- Woolworths channels rapper Ice Cube in response to customer complaint[ ]
- IABC Communication World: Let's talk about Social Media ROI[ ]
- Why we love Dan from Optus[ ]
- The perils of over promising & under delivering - and then ignoring complaints[ ]
- Woolworths (again) - this time they're calling their customers "Freaks"[ ]
- Why businesses should be wary of paid endorsements backfiring on Instagram[ ]
- 'Reddit’s community in meltdown: Three tips for managing a crisis'[ ]
- Social media war: Kurdish supporters vie with Islamic State in bid to win recruits[ ]
- Fashion incon Zara being accused of racial profiling[ ]
- Tatura Hotel's clever crowdfunding video (show 'em some love!)[ ]
- McDonalds - they're not loving it ... employees gone rogue on social media[ ]
- I'm sweet on Gelato Messina's Social Media approach and I told Smart Company why...[ ]
- On The Project I talk on ISIS; and how they use social media as a radicalisation tool[ ]
- 'Let’s talk of birds, bees and jihadis with children'[ ]
- Paypal's double-dipping error crisis[ ]
- Brands jumping on the #RoyalBaby bandwagon[ ]
- Wedding photographer's “bridezilla” comments on Facebook[ ]
- 'Protein World's' advertising campaign crisis[ ]
- CEO of Camp Gallipoli's comments on social media are not in the ANZAC spirit[ ]
- Gelato Messina's Urbanspoon response to a customer who called employee a “fat Asian bitch.”[ ]
- I spoke with SmartCompany about Woolworths disgraceful #Brandzac campaign.[ ]
- On Air! ABC Radio: Countering propaganda with propaganda not the solution[ ]
Info Ops
- We Don’t Have A Fake News Problem, We Have A Reality Problem[ ]
- Why Businesses Hold the Key to Stemming the Tide of Radicalization[ ]
- PVE answers from the grave: what extremists hope to achieve in life, they fail through death[ ]
- 4 minutes in North Korea[ ]
- Red Hands: Syria - the epitome of slacktivism[ ]
- The Australian Crime Terror Nexus[ ]
- 3 things Anthony Robbins reminded me about communication[ ]
- Australian Foreign Fighters & Domestic Actors Report 2016[ ]
- Criminal first, Jihadi second. What we MUST learn from Orlando.[ ]
- Believe it or not – Daesh’s Alrawi App is a game changer.[ ]
- Yes Daesh hijacked the #JustinBieber feed. No - this isn't a new tactic.[ ]
- Why we don’t need a CVE “counter narrative”: this war is about actions, not words[ ]
- Prisoners of the Information War[ ]
- Diplomacy isn't #Diplomacy[ ]
- INCOMING! 77TH BRIGADE’S SOCIAL MEDIA WARRIORS[ ]
- @InfoOpsHQ live tweeting of #SydneySiege[ ]
- Single, Armed & Online: Tinder joins the Online Info Ops Arsenal[ ]
- NATO School – Nicole in Norfolk VA; and the generational threat ISIL presents[ ]
- CASE STUDY: How ISIL have weaponized Social Media in Iraq[ ]
- Iraq: a quantum shift in the AO - Welcome to #DesertStormMKII[ ]
- The Men Who Stare At Goats - Psi #IOinAction[ ]
- NATO Social Media course: Lesson 8[ ]
- The Long Con: The Evolution of Social Engineering[ ]
- Social Propaganda in Modern Marketing[ ]
- Social Propaganda in Modern Warfare: #IOinAction[ ]
- Socialveillance: Social Media Marketing by Stealth[ ]
- Everyone’s talking about Cyber Warfare while Social Warfare is flying under the radar[ ]
- Social Propaganda in Modern Warfare[ ]
- Crisis in the Middle East: a 'Social' aspect of Conflict[ ]
Musings
- To Russia, with Love...[ ]
- Who is ... Nicole Matejic?[ ]
- Universities: Get Learned[ ]
- Forget the Hashtag: Emergencies aren't Social Fodder[ ]
- Osama Bin Laden as the new ‘Saladin’: Two great parallels in Arab history[ ]
- Abandonment, Abduction … Murder? Media Success and Sorrow : Madeline McCann & Qian Xun ‘Pumpkin’ Xue[ ]
Opinion
- Ready for a career in social media? Be a great allrounder![ ]
- Red Hands: Syria - the epitome of slacktivism[ ]
- Your freedom was never 'free' - why Trump's press ban is an attack on democracy.[ ]
- What to say when you’re asked to speak at an event for free[ ]
- The Hypocrisy of Hope: is radicalisation a form of addiction?[ ]
- Australian … enough?[ ]
- Netflix's House of Cards: The marketing genius that is #FU2016[ ]
- Defence Minister gets a paddlin’ after stating the ASC couldn’t “build a canoe”[ ]
- Too soon to talk Ebola Crisis Communications? No – Too Late![ ]
- Blame it on the Burqa: For Security Reasons it's time Senator Jacqui Lambie wised up[ ]
- Errors of Fact: Why Thunderbirds are NOT go for the Daily Telegraph[ ]
- A Social Media Circus Without A Ring Master[ ]
- Forget the Hashtag: Emergencies aren't Social Fodder[ ]
- Courting Social Controversy: #HasJustineLandedYet?[ ]
- Keeping up with the KRuddashians: A Lesson in Social Over-Exposure[ ]
- Australia's Political Game of Thrones: waging a Social War for the 7 Kingdoms[ ]
- Political Censorship in the Twittersphere: It’s all about Social Identity Ownership[ ]
- Hating Tony Abbott: #AusPol Facebook Style[ ]
- When Facebook becomes Un-Friendly: Julia Gillard targeted in #AusPol Hate Pages[ ]
- The emergence of Social Propaganda in Australian Politics[ ]
- Social Media and the 2013 Australian Federal Election: And the Social Winner is ...[ ]
- Crisis in the Middle East: a 'Social' aspect of Conflict[ ]
- The Gospel According to Google[ ]
- Social Media Customer Service Sins: Why I’m breaking up with Vodafone … Again[ ]
Photos
Podcast
- Stop chasing fans and followers! I talk with IABC's Communication World [Podcast][ ]
- As featured on the Newsmodo Brand Storytelling Podcast![ ]
- From PI to #SocialFirefighter: an Interview with PR Warrior Trevor Young[ ]
Presentations
- Who controls the national security narrative?[ ]
- Diplomacy isn't #Diplomacy[ ]
- As featured on SlideShare! The Plan is to have a Plan; before you need a Plan[ ]
- NATO School – Nicole in Norfolk VA; and the generational threat ISIL presents[ ]
- Talking Socially Transmitted Disasters at Social Media Club Melbourne[ ]
- NATO Social Media course: Lesson 8[ ]
- Social Propaganda in Modern Warfare: #IOinAction[ ]
SMROE
Social Media
- Ready for a career in social media? Be a great allrounder![ ]
- Netflix's House of Cards: The marketing genius that is #FU2016[ ]
- You can't fix your PR problems with a #Hashtag! My latest blog for Firebrand Talent.[ ]
- Social Media ROI: stop obsessing about engagement and focus on conversions![ ]
- Stop chasing fans and followers! I talk with IABC's Communication World [Podcast][ ]
- Why Every Girl Needs a Dragon: The Art of Social Media Storytelling[ ]
- As featured on the Firebrand Talent blog: How to prevent a social media crisis in business[ ]
- As featured on SlideShare! The Plan is to have a Plan; before you need a Plan[ ]
- Problogger, Pat Flynn and the power of the Social Hat-Tip[ ]
- Going Commando on Social Media[ ]
- The Long Con: The Evolution of Social Engineering[ ]
- Social Propaganda in Modern Marketing[ ]
- Socialveillance: Social Media Marketing by Stealth[ ]
- Socially active? Are you protecting yourself against STD's? (Socially Transmitted Disasters)[ ]
- Social Media as an Internal Catalyst for Change by cultivating Brand Ambassadorship[ ]
- Socially Savvy Internal Communications: If you can’t convince your own workforce, who can you convince?[ ]
- The Plan is to have a Plan; before you need a Plan[ ]
- Political Censorship in the Twittersphere: It’s all about Social Identity Ownership[ ]
- Social Identity Theft - how much will it cost YOU?[ ]
- The #SocialFirefighter™: the evolution of Crisis Communications[ ]
- Social Media and the 2013 Australian Federal Election: And the Social Winner is ...[ ]
- How Social Media can impact the outcome of Law Enforcement investigations and prosecutions[ ]
- Anyone can hold the helm when the sea is calm: Social Media during Civil Emergency[ ]
- Risky Business: How Uncurated Corporate Social Media Streams Will Leave you with a Legal, Ethical and Moral Liability[ ]
- Using Social Media for Crisis and Issues Management[ ]
- The Gospel According to Google[ ]