SMROE episode 7: with CXpert Ben Motteram



Customer Experience & Social Media

In this episode of the ‘Social Media Rules of Engagement Podcast’ I talk with CXpert Ben Motteram about the correlation between customer experience (CX) and social media. CX isn’t something businesses often think of extending to their social media presence, but as Ben explains, social media is an integral channel for brands and it requires the same attention to detail as your shop-front and your online store.

READ: How Telstra Is Changing Customer Perceptions

READ: Customers Going Rogue

Ben Motteram is the Founder and Principal of CXpert, a boutique customer experience consultancy based in Melbourne, Australia that helps SME businesses engage customers, increase loyalty, and grow by developing and implementing omni-channel feedback programs. A specialist in the development of customer relationships online, Ben is passionate about implementing strategies and engagement solutions that result in rapid revenue and happy clients.

Visit Ben online at

Follow him on Twitter @CXpert

Or connect with him on LinkedIn.