What is your story?
Everyone has one – but not everyone is brave enough to share their story with the world.
In business, Government and even more so the military – there is a distinct resistance to sharing stories from within an organisation. Decision makers are still fearful of sharing too much information, or creating perceptions that may diminish their organisation’s professionalism.
While it’s prudent to take a risk adverse approach to telling your organisation’s stories, controlling your own narrative by telling your stories, your way, is the best defence against a range of social media risks.
If you aren’t telling your story, someone else will – at which point you will have no command or control over your narrative.
Stories about … stories
Here is a reading list of articles about narrative, storytelling and why it’s so critically important on social media. There are several pages of articles, so be sure to scroll through them all.
List referred to not found on Listly. A typo maybe?