Leadership is not a swagger
In the space of less than six months, Australia has gone from catastrophic bushfires to being part of a global …
Category: Crisis Communications
The Fake News Kung Fu
Just like the Chinese Martial Art of Kung Fu, dealing with fake news requires study, learning, practice, patience, energy and …
Are you rolling out the Crisis red carpet with your surveys?
The universal law of surveys is: everyone promoting a survey thinks they’re great and everyone receiving a request to complete …
In a crisis? Don’t do these 7 things. Ever.
When organizations and individuals find themselves in crisis, what you do in the first 24 hours is critical to how events …
Don’t newsjack your way in to crisis on social media
SEO pundits will tell you that one of the best ways to drive traffic to your site is to blog about trending …
7 ways to ensure you remain objective during a Crisis
This blog was first published on the Firebrand Talent website. When your client or organisation’s values differ significantly to your own, how …
Are you damaging your communications career with short termism?
This blog was first published on the Firebrand Talent blog in a regular series on crisis communications by Nicole. The …
Dear Facebook: please tell us more about your Crisis Response Centre.
Dear Facebook, I’ve got some questions about your latest iteration of safety check, your new Crisis Response Centre (CRC). I …
Demystifying the PR Spin Cycle
The Advertising and PR fraternities have a long history of, at times, being highly creative with the truth. From clean …
Faking it for the News
Nicole writes on crisis communications and social media for the Firebrand Talent blog: In what will almost certainly shock to …