Don’t expect people to listen if all you do is talk
It’s time we talked about trust and truth. Trust is something that is earned. Trust is bestowed, it is not …
Tag: #CrisisComms
Why you shouldn’t attend every social media argument you’re invited to.
Why UltraTune’s advertising campaign has hit the skids
Attractive women clad in latex, posing seductively with automotive tools while a smooth, deep male voices coos “We’re into rubber…” …
Why a Rogue Employee is one of your Biggest Risks
Are you an armchair social media commentator? An expert on everything with plenty to say? If you aren’t, chances are …
You can’t fix your PR problems with a #Hashtag!
I write regularly for the Firebrand Talent blog. Like what you read here? Head over to their website for more great …
Volkswagen’s intent to deceive: crisis communications in a criminal context
As Volkswagen descends into yet another organisational scandal with the revelation it’s diesel engine emission-cheating technology has been installed in …
Social Media ROI: stop obsessing about engagement and focus on conversions!
I’ve lost count of how many times I’ve been lectured to on the virtues of social media ‘engagement’ recently. Everyone …
How to protect your brand from social media impersonators
It was a quiet afternoon in the office. The social media team had just finished pinning the latest catalogue to …
Prisoners of the Information War
Misinformation is now the global weapon of choice and YOU are the one being held hostage by the highest pay-per-click …
Brands beware: you can’t put a price on the value of your credibility
I don’t know who at publishing house Pam Macmillan Australia thought chef Pete Evans out qualified mother-nature when they decided …