• NATO in 2040: An Information Odyssey
  • Why taking a scorched-earth approach to social media companies won’t win the war on terror.
  • On the Defence Connect Podcast: The Art of Influence
  • We Don’t Have A Fake News Problem, We Have A Reality Problem
  • Why Businesses Hold the Key to Stemming the Tide of Radicalization
  • Named 1of 10 Best Female Business Bloggers!
  • The Australian Crime Terror Nexus
  • Tracking terrorists on social media
  • The Content Wars: my article for ‘NATO Review’
  • Social Media is neither the problem nor the solution. As quoted in the SMH

Nicole Matejic

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Tag: #SocialFirefighter

You can’t fix your PR problems with a #Hashtag!

You can’t fix your PR problems with a #Hashtag!

I write regularly for the Firebrand Talent blog. Like what you read here? Head over to their website for more great …
Social Media ROI: stop obsessing about engagement and focus on conversions!

Social Media ROI: stop obsessing about engagement and focus on conversions!

I’ve lost count of how many times I’ve been lectured to on the virtues of social media ‘engagement’ recently. Everyone …
How to protect your brand from social media impersonators

How to protect your brand from social media impersonators

It was a quiet afternoon in the office. The social media team had just finished pinning the latest catalogue to …
Prisoners of the Information War

Prisoners of the Information War

Misinformation is now the global weapon of choice and YOU are the one being held hostage by the highest pay-per-click …
Brands beware: you can’t put a price on the value of your credibility

Brands beware: you can’t put a price on the value of your credibility

I don’t know who at publishing house Pam Macmillan Australia thought chef Pete Evans out qualified mother-nature when they decided …
Holy Crap! I wrote a book!

Holy Crap! I wrote a book!

Two years ago I decided I was going to write a book. It was May 2013. I’d just published a …
Why the customer is NOT always right on social media

Why the customer is NOT always right on social media

The customer is always right… until they’re wrong. But who in business has the courage to tell that customer they …
Why Every Girl Needs a Dragon: The Art of Social Media Storytelling

Why Every Girl Needs a Dragon: The Art of Social Media Storytelling

I first published this blog in 2013.  “There’s no doubt that we’re moving into a new age of media, and the days when …
On Air! ABC Radio: Countering propaganda with propaganda not the solution

On Air! ABC Radio: Countering propaganda with propaganda not the solution

Speaking at Australian Security Research Centre’s  Social Media & Extremism conference in Canberra, Australia on March 25 – I caught …
How to prevent a social media crisis in business

How to prevent a social media crisis in business

Do you think before you tweet? Ponder before you post? Hypothesise before you hyperlink? As we all sit comfortably in …
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Nicole on The Project

https://youtu.be/k-becIPfNso

Nicole at NATO’s Strategic Communications Centre of Excellence

https://youtu.be/FXEcXc2q7uk

Nicole at NATO’s Experts Forum: Social Media for International Organizations

https://youtu.be/Dhz7TPvr6us
Nicole Matejic Copyright © 2022.
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