You can’t fix your PR problems with a #Hashtag! I write regularly for the Firebrand Talent blog. Like what you read here? Head over to their website for more great …
Social Media ROI: stop obsessing about engagement and focus on conversions! I’ve lost count of how many times I’ve been lectured to on the virtues of social media ‘engagement’ recently. Everyone …
How to protect your brand from social media impersonators It was a quiet afternoon in the office. The social media team had just finished pinning the latest catalogue to …
Prisoners of the Information War Misinformation is now the global weapon of choice and YOU are the one being held hostage by the highest pay-per-click …
Brands beware: you can’t put a price on the value of your credibility I don’t know who at publishing house Pam Macmillan Australia thought chef Pete Evans out qualified mother-nature when they decided …
Holy Crap! I wrote a book! Two years ago I decided I was going to write a book. It was May 2013. I’d just published a …
Why the customer is NOT always right on social media The customer is always right… until they’re wrong. But who in business has the courage to tell that customer they …
Why Every Girl Needs a Dragon: The Art of Social Media Storytelling I first published this blog in 2013. “There’s no doubt that we’re moving into a new age of media, and the days when …
On Air! ABC Radio: Countering propaganda with propaganda not the solution Speaking at Australian Security Research Centre’s Social Media & Extremism conference in Canberra, Australia on March 25 – I caught …
How to prevent a social media crisis in business Do you think before you tweet? Ponder before you post? Hypothesise before you hyperlink? As we all sit comfortably in …